T.v scheduling Key words
Inheritance: When you schedule a programme after a popular programme to inherit some of the previous programmes viewer's.
Pre-Echo: When you schedule a programme before a popular programme so that the audience will catch the end of the new programme.
Hammocking: When you place a programme between two popular programmes.
New technologies
The impact of remote controls has decreased the importance of t.v Scheduling. Now, people do not have to move off the couch to change the television because everyone has a portable remote and also people tend to channel hop on advert breaks. Because of chopping, changing and choice there is now more trailers on television to advertise other programmes.
Channel loyalty is a thing of the past. There is a lot more television channels to choose from because there is no longer only five terrestrial channels. We now have cable, digital and satellite channels, unlike back in the 60s, 70s and 80s.
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