Thursday 27 September 2012

Formal Proposal

Topic of documentary - Milk

Type/style of documentary - Mixed, because it involves interviews, archive material and Vox pops.

Channel & Scheduling - BBC One between The One show and Eastenders - 7:30pm to 8:00pm. This would be hammocking the programme.

Target Audience - 25+ Not a childish, silly documentary and also uses adult topics such as breast feeding.

Primary research needed -
  • Who to interview and where - Three Lanes Farm - West Kirby
  • Where to interview about breast feeding - Birkenhead
  • Vox pops "Do you like milk?" - People in the street men and women - Liverpool at the weekend
  • Interviews mise en scene - By milking farm, background of interview either cows in the field or office where Dairy farmer works.
  • Questionnaire results of most popular brand of milk, popular place to buy it and the average 'guesstimation' of how much a pint of milk is.
Secondary research needed -

Milk related song for our documentary - Youtube
Archive footage eg milk adverts, yoghurt adverts - animals being milked - Cadburys making of chocolate - child drinking milk - Yeoville farming rap advert.

Narrative Structure -
Opening titles
Footage relating to milk or of milk
Information about milk
Information about consumers and farmers
Interview with dairy depot
Interview with dinner lady
Interview with milk bank nurse
Interview with person who has a phobia of milk





Outline of content -
  • Different types of milk
  • If people like milk or not/  if they can live without it
  • Places to buy milk/shakes
  • Milk replacements - Soya/ almond
  • Prices of milk- How much people spend
  • Interview with Dairy farmer - How milk is produced etc.
  • Breast milk- powedered milk- pregnant people - midwife - maternity care - drop-in-clinic
  • Vox pops- Do you like milk / could you live without milk ?
  • Interview with someone who does not like milk
  • Statistics of milk, when it was first introduced, how milk is produced, how much it costs

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