Running Order

Documentary: Keep Calm & Drink Milk
Channel: BBC One
Scheduling: 7:30pm - 8:00pm
Duration: 28 Minutes (Including trailers at the end of the programme)

Opening Titles	10 secs
Cut aways of milk being used, people buying it in shops, other items of milk	10 secs
Archive footage	10 secs
Statistics of most popular milk where it can be bought, people buying milk. where it came from, what it's used for etc How many consumers	30 secs
Interview with Dairy crest milk depot	1 min
Interview with dinner lady – free school milk	1 min
Interview with lady from NHS	1 min
Interview with someone who does not like milk.	1 min
Interview with psychologist about phobias and fears	20 secs
Cut aways of the milk in supermarkets (prices) /cross cutting of different supermarkets	30 secs
Interview with dairy farmer about milk prices	1 min
Talk about different types of milk (almond, goat, soy milk) why do they need different kinds of milk	1 min
Interview lactose intolerant / vegans etc	2 mins
History behind milkshakes and different types	1 min
Interview with someone who likes chocolate milkshake and why?	50 secs
Mini interview with child’s perspective on milk	25 secs
Archive material – Dairy Milk advert	30 secs
Interview with a Cadbury worker (how much milk do you use from making chocolate)	1 min
Cut away of panning shot of chocolate bars	20 secs
Vox pops of people’s favourite chocolate	20 secs
Interview with Cadburys – what’s your most bought chocolate bar?	1 min
Cut aways of milkshakes panning shot	20 secs
Ends on child drinking milkshake link to breast feeding?	30 secs
Interview with lady from maternity clinic ~ why should people breast feed their children? (Why it’s a good thing)	1 min
Maggie Thatcher the milk snatcher	1 min
Boycott Against nestle – sachets of dried milk for third world country mothers	1 min
Interview with nestle worker on their view of the ‘project nestle boycott’	1 min
Mini interview with someone who does believe in breast feeding	30 secs
Mini interview with someone who doesn’t believe in breast feeding	30 secs
Vox pops on whether they think public breast feeding is appropriate	1 min
Archive material of child drinking milk advert	50 secs
Cut away of milk man driving away	10 secs
Interview with someone who buys milk off the milkman	1 min
Interview with milkman (losing profit/ enough business?)	2 mins
Archive material of yoghurt advert	50 secs
Interview with futurist about dairy based products in the future	1 min
Vox pops – what do you think there will be in the future (dairy products)	10 secs
Archive material from internet (dairy farmers attack supermarkets)	15 secs
Conclusion of documentary	30 secs
Montage of people drinking milk/milkshake (with voiceover)		10 secs

Research

Some information that was included in the voice over was taken from websites and newspapers. 
Some of our information was from a booklet we received off of a dairy farmer which included information about semi skimmed milk. 

The information about the consumers of milk and the amount that farmers earn was found from google simply on wikipedia. The information about the milk demonstrations was taken from a newspaper called 'The week', which we then expanded by looking online for more information from the week website.

Research for Documentary

Milk research presentation from jackrafward

Formal Proposal

Topic of documentary - Milk

Type/style of documentary - Mixed, because it involves interviews, archive material and Vox pops.

Channel & Scheduling - BBC One between The One show and Eastenders - 7:30pm to 8:00pm. This would be hammocking the programme.

Target Audience - 25+ Not a childish, silly documentary and also uses adult topics such as breast feeding.

Primary research needed -

• Who to interview and where - Three Lanes Farm - West Kirby
• Where to interview about breast feeding - Birkenhead
• Vox pops "Do you like milk?" - People in the street men and women - Liverpool at the weekend
• Interviews mise en scene - By milking farm, background of interview either cows in the field or office where Dairy farmer works.
• Questionnaire results of most popular brand of milk, popular place to buy it and the average 'guesstimation' of how much a pint of milk is.

Secondary research needed -

Milk related song for our documentary - Youtube
Archive footage eg milk adverts, yoghurt adverts - animals being milked - Cadburys making of chocolate - child drinking milk - Yeoville farming rap advert.

Narrative Structure -
Opening titles
Footage relating to milk or of milk
Information about milk
Information about consumers and farmers
Interview with dairy depot
Interview with dinner lady
Interview with milk bank nurse
Interview with person who has a phobia of milk





Outline of content -

• Different types of milk
• If people like milk or not/  if they can live without it
• Places to buy milk/shakes
• Milk replacements - Soya/ almond
• Prices of milk- How much people spend
• Interview with Dairy farmer - How milk is produced etc.
• Breast milk- powedered milk- pregnant people - midwife - maternity care - drop-in-clinic
• Vox pops- Do you like milk / could you live without milk ?
• Interview with someone who does not like milk
• Statistics of milk, when it was first introduced, how milk is produced, how much it costs

Brainstorm of content for documentary

Target Audience Research- Audio Recording

Target Audience Research- Conclusion

Target audience research- Conclusion on Prezi

Target Audience Research- Graphs

Questionnaire

Initial Plans

Ideas for the documentary - Brainstorm

Tv Scheduling 2

T.v scheduling Key words

Inheritance: When you schedule a programme after a popular programme to inherit some of the previous programmes viewer's.

Pre-Echo: When you schedule a programme before a popular programme so that the audience will catch the end of the new programme.

Hammocking: When you place a programme between two popular programmes.

New technologies

The impact of remote controls has decreased the importance of t.v Scheduling. Now, people do not have to move off the couch to change the television because everyone has a portable remote and also people tend to channel hop on advert breaks. Because of chopping, changing and choice there is now more trailers on television to advertise other programmes.

Channel loyalty is a thing of the past. There is a lot more television channels to choose from because there is no longer only five terrestrial channels. We now have cable, digital and satellite channels, unlike back in the 60s, 70s and 80s.