Sunday, 6 January 2013

Evaluation Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?




How does your radio trailer follow codes and conventions?

Intro Music - we decided to use the song "no milk today- by herman's hermits" a song from 1966 because as our target audience is young adults-adults, it is likely they will know this song from there childhood or adulthood rather than using a 2012 pop song which is very modern and would not fit in with the topic. The song also links into our documentary theme as it could be relating to what people or cattle farmers now think about milk now that milk prices are rising, which is what our documentary is about.


Do you like milk? --> We have used rhetorical questions throughout our trailer in order to engage our audience and involve them in our advertisement. 

Vox Pop of Lady in Green coat: “Yeah, but not in tea or coffee”
Interview of John (Dairy Crest Wirral Manager): “who doesn’t like milk?”
Ellen (Milk Phobia) Interview: “no i don't like milk”
Ellen (Milk Phobia) Interview:“I’ve seen pictures of myself drinking milk and it really freaks me out”
Interview of John (Dairy Crest Wirral Manager): “I’m just responsible for the day-to-day running of the depot”
Interview of John (Dairy Crest Wirral Manager):  “boomin’ Business”
Interview of John (Dairy Crest Wirral Manager)  :“very much an online business”
School Dinner Caterer Interview: “They need calcium to help them grow”
School Dinner Caterer Interview: “it’s government guidelines”
School Dinner Caterer Interview: “I do think children benefit from it”         --> We have used interesting clips from our actual documentary, this is so that the audience can hear snippets of what is to come before watching our documentary and also so that they can get an idea of what the documentary is about.

How much is a pint of milk?

NHS Nurse: “pint of milk, mmmm... good question!”
Ellen (Milk Phobia) Interview:  “I wouldn’t have a clue how much a pint of milk is”

Interview of John (Dairy Crest Wirral Manager): “68p”

Milking it is served on Wednesday the 9th May, 7:30, BBC One   --> Following codes and conventions we have included the time date and channel at the end of the documentary, similarly to other BBC radio trailers.
Outro Music

Most radio trailers are around the length of 30-40 seconds long, our radio trailer followed this convention as it was  41 seconds long.

Green = sound bites included in the trailer that are from the actual documentary, these are interesting clips to draw the listeners attention. 
Blue = voice over so that the listener does not just listen to random clips of sound from the documentary.
Orange = information for the listener about where when and what time they can watch the documentary on.
Light blue = music bed, music at start and finish not the whole way through.

How does your print advertisement follow codes and conventions?



  •  The title of the documentary must always be included on the print advert, here it is placed in the bottom right hand corner ---> "Milking it?"
  • Our documentary also follows codes and conventions by including the channel logo, of 'BBC ONE'
  • The advertisement also includes the time and date that the documentary will be shown in order to inform the audience.
  • Our print advert follows codes and conventions by including the slogan of our documentary ---> "breaking the bank"
  • The mise en scene must also relate to the documentary, therefore we have used a pound coin and a cow, whereby the cow relates to milk and the coin relates to money.
  • The title and the logo have a colour scheme of white and black. 



Evaluation Q2

How effective is the combination of your main product and ancillary texts ?






Evaluation Q3

What have you learned from your audience feedback?








Pictures and audio of a feedback session










Evaluation Q4